Wrapped or it didn’t happen!

“Every year, it feels like the world is moving faster. The internet is converging with real life. There’s something about this past year that felt especially chaotic with regards to how people consumed culture. We really wanted to acknowledge that feeling because it felt very accurate to 2023. Amidst all this, we realized that “your Wrapped doesn’t lie.” The data is real. And so we leaned into creating the realest Wrapped ever.” This was said by the global team and it’s no different for Africa, we had to come up over 200 unique data stories for SA, Nigeria and Kenya. This work was rolled out into OOH, 3D OOH, Social assets and an experiential experience where we took household names like Tyla, Focalistic and Olamide and turned them into household products.