AFRIKAANS MOCK-UMENTARY

For this campaign, Machine_ sent a comedic genius – who happens to be one of the best Afrikaans influencers, Schalk Bezuidenhout, to go “find out” what was happening to his mother tongue.  
Schalk then “found out” that people aren’t actually “speaking” Afrikaans anymore because they are singing it, thanks to the vast Afrikaans music library on Spotify.   

To make this mockumentary, Spotify brought together a crew of celebrated Afrikaans musicians to “testify” to this theory. The mockumentary rolled out in three parts, each featuring one of the guest artists:
Demi Lee Moore, Bobby van Jaarsveld and Appel. Each of these Afrikaans musicians then “apologised” to South Africa for no longer speaking Afrikaans, because they were singing instead.