VODACOM BRAND REPOSITIONING

To align with Vodafone’s 2017 global repositioning campaign, Vodacom wanted to develop content that would connect with consumers and get them excited about their vision for a tech-enabled future. They wanted to make their brand purpose clear and give people a reason to believe that the future is exciting with Vodacom.  On social, we asked consumers to tell us which products they thought would exist in our exciting new future and we replied to them with gifs of their proposed products, packaged as though they existed.

The campaign was very successful and the social engagement was really high, Vodacom's most engaging social campaign of 2017.