Say it with lyrics!

Lyrics are a language, allowing us to express ourselves, when we can’t find the words, or just need better ones. South Africa and Nigeria both have many languages between them, however we have a powerful one that’s common to us all, thanks to Spotify.
In this campaign we have our characters using music for when they’re words fail them, we used popular songs such as All Eyes On Me by AKA, Sengzwile by Mas Musiq and Ke Star by Focalistic ft Davido to help them out.

Becoming a new language of connection for a new generation across Sub-Saharan Africa.